Coca-Cola Urges African Americans To Pay It Forward This Black History Month And Beyond
Atlanta (PRWEB) February 01, 2012
Grammy Award-winner and philanthropist Ne-Yo, fashion designer Tracy Reese and Essence president Michelle Ebanks are joining Coca-Cola in a refreshing new Black History Month program urging African Americans to pay it forward to the next generation.
The worlds most recognized brand celebrates Black history being made today, and aims to cultivate history yet to come, with the launch of Coca-Cola Pay It Forward. The program includes a public service challenge and online contest offering teens once-in-a-lifetime apprenticeship experiences with some of todays leading celebrity history makers — Ne-Yo, Reese and Ebanks.