Lock 3 Park In Akron Uses Social Media to Promote Summer Concerts

Jun 24, 2008 – In an effort to broaden their marketing efforts, Lock 3 Park has embraced Social Media to attract patrons.

Using a variety of online tools, including MySpace, Twitter, Flickr and a blog, Lock 3 Park is ahead of the curve when it comes to concert marketing in Northeast Ohio.

“Last year, City of Akron Deputy Mayor Dave Lieberth and I discussed using MySpace as part of our marketing campaign, but the timing wasn’t right,” Social Media Director Kevin Lockett said. “This year, we jumped in with both feet and the response has been quite exciting.”

Indeed, during the course of the week Mr. Lockett (who also manages a music blog) uses social media in various ways including:

+ Using the Lock 3 Park blog to promote future shows and post photos that link to the photo sharing page Flickr.

+Commenting on the forums of Lock 3 performers like rockers Great Big Sea and R&B ingénue Ledisi to inform their fans about their future Lock 3 performances as well answer their questions about the venue and Akron.

+ Personally thanking artists through their MySpace page for performing at Lock 3 Park.

Although Lock 3 Park’s home page (Lock3live.com) receives more traffic than their blog or MySpace page, Mr. Lockett and Marketing Coordinator Maria Nagel are encouraged by the progress of the social mediums and are planning to use other online tools like YouTube to create more opportunities which may include an online contest.

“There’s always ways we can improve our links, but I’m glad that we’re ahead of curve”, Mr. Lockett said confidently.

“We’re still using traditional media like print, radio, brochures and TV to promote our events, but the fact that we are pushing the envelope by using social media to promote our concerts, puts us way ahead of our competition, not just locally, but also nationally.”

Kevin Lockett can be contacted at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
or
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
.
For more information about Lock 3 Park, visit the following links:

• www.lock3live.com

• www.myspace.com/lock3live
• www.lock3live.blogspot.com
• www.twiter.com/lock3live
• www.flickr.com/photos/25112111@N07/sets/ 

Lockett Media is a Social Media consultant firm based in Akron, Ohio. Curent clients include Lock 3 Park for the The City of Akron and the music education organization, Keepers of the Art.